This package was the combination of many designs. I hired three designers to get some prelimary ideas. I then took elements from the concepts and created this design. The flag on the top came from one designer, who also designed the back of the carton. The Negro League logo was supplied. The photo treatment general look came from Slater Publishing. My contibution was putting it all together. The Wheaties logo was printed in a special orange ink and the border was done using process colors to give it a nostalgic look.