Crispy Wheaties 'n Raisins used to be called Crispy Wheats 'n Raisins. To revive the brand the marketing managers decided to leverage the WHEATIES equity and reposition it as a flanker product. As we were looking at different names for this brand I jokingly said "Why don't you call it, Crispy WHEATIES 'n Raisins". They came back one day and told that was what it was going to be.