My years of experience has included a wide variety of projects - from packages, brochures, lithos, posters and logos to FSI's, cookbooks, nutrition booklets and POP displays.

I have watched design develop through the years and have noticed with the advent of computers much of design has become saturated with unnecessary elements that may help carry the theme but often distracts from the message. I receive many business-to-business mailings that I use the term "eye assault" to define. Some I do not know what they were trying to sell because of all the clutter.

As I look at all the samples I have gathered to put this site together I was reminded of my basic philosophy of design, keep it simple.

Copyright ©2008 Richard Dahlen. All rights reserved.

PersonalProductionPhoto DirectionIdentityPortfolioHome